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More Our TeamPublisher Editor Staff Writer Technical Director Senior Designer Programmers Commercial Enquiries Contact us2, Shad Thames, |
Commercial opportunitiesSince its launch in early 2003, Verdict on Cars has grown steadily. It now achieves over 600,000 page impressions per month, making it a significant motoring magazine. The business model has been, firstly, to create top quality motoring content for syndication to third parties and, secondly, to create a consumer site in its own right. Syndicated Content The first objective has been fully achieved - within 18 months we have become suppliers to the following organisations: EMAP AutoFinder (Ireland) As well as providing first-class content, we also provide a top-class service. Here are some of the comments from clients: Your technical department was an absolute pleasure to work with, so thanks for delivering such good service. We look forward to working with you going forward. Alisa Bowen Having agreed terms and conditions for Verdict on Cars content, we were extremely pleased that they delivered on all their promises in precisely the way we were expecting. We have found the whole operation to be extremely customer-focused. Russell Kulsdom I just want to send you quick thank you note to say how happy we are with the new site and content. When we were looking for motoring content customised for the Irish market, we found your organisation to be extremely helpful and accomodating. All the changes we required were made extremely quickly and the service received has always been highly professional. Fabio Fusco We have always found that they [the team behind Verdict] have been very good at understanding and implementing our requirements quickly and efficiently. Stefan Gryko Verdict as a Consumer Site Despite having an advertising and promotion budget of precisely zero, Verdict on Cars has proved unexpectedly popular with the public. Through searches on Google, we are receiving over 250,000 page impressions a month, almost all of which are going to Road Tests. That means consumers looking for information on new cars are actively finding Verdict on Cars. While the number of page impressions on our site is lower than some other motoring sites, we are almost exclusively getting traffic from people researching new cars - exactly the people car manufacturers want to contact. Because Verdict on Cars gets traffic from consumers actively searching for particular models, the road tests being visited are atypical for online motoring sites. We don't get many kids looking for Ferraris, but we get remarkable usage for practical cars. For example, in one recent month, we had over 1,200 views of road tests for Proton - and it is a similar story for other value brands. Advertisers who want to find car buyers, as opposed to car dreamers, will find Verdict on Cars an extremely valuable source. To discuss commercial opportunities, please contact |
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